Emerce E-commerce live! 2027

E-commerce Live 2027! is a paid, one-day eCommerce conference held at WTC Rotterdam (Beursplein 37), Rotterdam—built around practical, forward-looking ideas on what’s next in online retail, from AI-powered teams to the changing route to purchase.

What attendees can expect (and why it’s worth attending):

• You will learn how AI is being applied “across the board,” including AI agents, content creation, and smarter internal processes that can improve speed and efficiency.
• You will get practical frameworks for stronger personalization, including approaches like automated user testing and AI-supported feedback analysis to improve customer experience decisions.
• If you attend, you’ll understand how discovery is shifting as Google’s AI Overviews and interfaces like ChatGPT and Gemini influence buying journeys—and what that means for visibility (including the move from SEO to GEO).
• You will explore how social media and shopping are converging into the “new normal,” and what modern commerce teams can do to capitalize on it.
• You will take away** **real-world perspectives via practice cases, panels, interviews, and roundtables, featuring insights associated with brands such as Odido, Bax Music, TUI, and DHL.
• You will be able to benchmark ideas against a large peer group (the event references 2,000+ professionals), making it useful for pressure-testing strategy and priorities.

This event suits eCommerce leaders and practitioners looking for a concentrated day of trend clarity, tactical lessons, and examples that translate into actions back at work.

For the latest agenda, speakers, and ticket details, check the event website below for more information.