ARPU is a direct ReCharge integration that helps merchants with one specific problem: upcoming order emails. These emails help customers know their credit card is about to be charged and their product will be shipped.
Why would you want to do this, you ask? First, you should know this is one of the most opened emails you send, with open rates of up to 80% for many merchants. And second… Because you can upsell, cross-sell, and reduce churn from those emails.
"What about cancellations? Won’t those increase when I send this email to my customer?" Look! You aren’t going to trick people into staying subscribed to your product. You want them to be happy, and thrilled to get the product. By providing an email that offers options, both on spending more, and yes even on spending less or delaying the purchase, you are likely to increase lifetime value from this customer. Delaying a purchase is much better than unsubscribing.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.