Emotive is a blended technology tool that combines templated AI campaigns with customer support agents to help you really engage your customers through 2-way conversational commerce.
What exactly does that mean? They have a real team of people who are texting with your website leads to get them closer to the products they want to purchase.
Here’s how it works: You work with your customer success manager to set up 2-way campaigns that help the customer get closer to the products they want to buy through a series of if/then campaigns. Meaning that if they respond to a message, there is a live agent there to provide the correct templated answer guiding them to the correct products.
It’s all about getting the customer back to the site with a real 2-way conversation, as opposed to live chat which is always happening on the site. (By the way, this is the perfect complementary tool to a successful live chat strategy, where you can engage with customers away from the site with Emotive, and use your live chat tool to do something similarly on-site).
Emotive Shopping experts handle 90% of conversations and escalate any questions they cannot answer (usually things about product ingredients or materials) to the appropriate contact within your store.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.