Pixelz is one of the easiest ways to manage your photo and visual content coming from content teams, photo shoots, and any of your content agencies.
With over 50 million images optimized using their platform, their AI has become very good at adjusting your photos based on industry standards. The photo editing process is currently 60% automated - it’s actually an AI that uses photoshop itself to make the changes, and every change to an image is reflected in the log of that image file when you go in for approval. This means 40% of changes are still done by professional designers, but they expect this to dwindle over the next couple of years. The real value of their solution is streamlining the process between AI and designer, not eliminating the designer altogether.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
They have a really amazing setup process that completely customizes and automates your specifications, which are stored so that any time you upload an image for say, a dress on a model, or shoes at a 45 degree angle, the touch up process is done in the same way, every time.
They love showcasing on their dashboard how many hours they have saved you in designer time.
By saving time, you’re getting your product on your virtual shelf faster, which means you can sell products faster.
You’ll also save money on your overall cost per photo published. Especially when you include the costs of every person on your team involved in getting the photo live on your store. From getting photos to editors, reviewing and Quality Assurance (QA) to then publishing on the storefront. Now, if you’re hiring a US designer, they will save you about 70% of cost on designing. Going international is a little bit different, but they are still extremely competitive on price.
For small companies, marketing directors may be the one managing the store, the head of Ecommerce, or for larger merchants, it's your studio manager. It can take a few days to set up specifications for all of your different photo shots. Then you’re coming in regularly to upload, manage, and approve photos and push them live to your store.
Pixelz works best for high volume merchants that are publishing 500, 1000, 2000+ photos a month. But anyone doing more than 200 images a quarter can benefit from this tool. And merchants even smaller than that could really like using this tool. My recommendation for the small store would be to use this if you know that over time, you will have to ramp up your photo production, because this is a tool that scales with your business.
Pixelz is most beneficial to brands that are seriously competing in their market and need to bring a high level of professionalism to their photography, while maintaining a balance with cost and timeline.
It’s obvious when you don’t need Pixelz: when you don’t do photo shoots. This isn’t a great solution for a 1-off photo shoot. This isn’t a great solution for someone doing raw photo shoots with little need for touch ups.