Yottaa is a page speed load time optimization tool designed to get pages loading faster which will naturally increase conversion rate on your store. Their tool also makes the page experience more consistent and secure.
They keep around 1% of traffic unoptimized (not using Yottaa) so that they can track baseline metrics vs improved metrics, and report back to you on changes that may be affecting page speed load time, bounce rate, and other things affecting the site.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.