If you sell products that people typically want to "see/feel" before they buy, Augmented reality, virtual reality, and 3D modeling tools can make a big difference in your conversion rate.

Yes, offering free shipping or free returns is great, but even with great policies, the process of buying, waiting, receiving and returning can be too cumbersome for most people. They want to know before they buy if it's going to work out and giving them a way to virtually "try-on" that dress or "see the chair in their room" provides that clarity.

You should invest in this technology like this when your product(s) need a little bit more of a tangible experience in order for customers to really understand them and buy them. These tools are specifically for increasing conversion rates on the site, and adding a layer of engagement that increases customer experience / user experience.

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Also, before investing in 3D models of your products and tools to support them, you should have strong sales volume on your core products and a good understanding of why someone would want to interact with your product in a 3D environment - meaning you have customer service inquiries that are all about a certain look or feel or placement in their home or whatever the case may be, and you want to build a 3D model to help answer the questions pertaining to the product.

There are a few different roles that could be managing these products. It could fall under your creative team, under marketing, under Ecommerce, or even under merchandising. And in some cases, you're going to hire an agency to manage the whole thing.

Most importantly is the ease of creating a 3D model. Costs for this have decreased drastically thanks to advances in AI visualization.

Next up you want this to be easy to use for customers, easy to interact with, and you want to be able to track back those interactions to an increase in conversion rate.

Finally, you want these models to be on as many channels as possible, can you get them on Instagram, on-site, in a mobile app, etc.?