Marketplaces
Running your own online marketplace is great, as it gives you freedom and a home for your brand. But sometimes, the fastest way to grow is to meet shoppers where they’re already spending their money. That’s where online marketplaces come in. These platforms open the door to millions of ready-to-buy customers, without needing to build your audience from scratch or burn your budget on traffic. Whether you’re looking to reach more people, lighten your marketing load, or test new products quickly, marketplaces can help you grow faster, smarter, and with less stress. We’ve pulled together some of the best marketplaces for eCommerce sellers. Whether you’re eyeing Amazon, eBay, Etsy, Walmart, or smaller niche platforms, these marketplaces can help you sell more, build trust, and grow your brand across multiple channels.
Reach millions of Walmart customers by listing products, managing orders, and growing sales on Walmart Marketplace.
Marketplace platform that enables eCommerce brands to launch and scale multi-vendor or dropshipping storefronts
Platform that lets eCommerce brands sell products directly through TikTok, manage orders, and reach customers with built-in video-driven discovery and engagement.
Online marketplace that empowers independent sellers to reach millions of buyers with unique, creative, and handcrafted products across every category.
eCommerce marketplace that connects millions of buyers and sellers, empowering anyone to grow a business through resale, auctions, and direct sales.
What is an online marketplace in eCommerce?
An online marketplace is a shopping platform where many sellers list their products side by side. Think of the big players: eBay, Etsy, and Walmart. They bring the shoppers, handle payments, and sometimes even help you ship orders. Your job? List your products and start selling.
How do marketplaces work for eCommerce businesses?
It’s pretty simple. You set up a seller account and list your products, and the marketplace puts them in front of shoppers. When someone orders, you ship it yourself or let the marketplace handle it through services like TikTok shop.
Most marketplaces charge fees per sale; some may also have monthly subscription costs.
What are the benefits of selling on marketplaces?
- Get in front of massive audiences instantly
- Leverage the platform’s trust and credibility
- Skip complex payment setups; they handle it for you
- Let the platform’s marketing and SEO bring you traffic
- Test new products or markets without major upfront costs
When should you start selling on marketplaces?
Start thinking about marketplaces if:
- Your online store isn’t getting enough traffic
- You want to grow without sinking huge money into ads
- You’re testing new products and want quick feedback
- You’d rather let someone else handle the fulfillment
- You’re ready to explore shipping to international customers
How do you choose the right marketplace for your products?
Here’s what to think about:
- Where does your ideal customer already shop?
- Is the marketplace a good fit for your product?
- What are the fees, both upfront and per sale?
- Does the marketplace offer fulfillment support?
- How tough is the competition in your niche?
How much does it cost to sell on marketplaces?
Marketplace costs can vary, but you’ll usually pay for:
- Listing fees
- Transaction fees
- Subscription fees
- Fulfillment fees