70% of shopping carts are abandoned. If you’re running an e-commerce store, that’s an incredibly painful number. Right? You gave Facebook and Google all that money getting the right people to your site with your beautiful ads, and almost 70% of people who make it to the last step leave. Most don’t come back. The average abandoned cart recovery rate is about 10%.So, you know it’s a BIG problem. But most brands are only running an outdated playbook to solve it.