Learn how BlendJet dramatically improved customer engagement and loyalty using Facebook Messenger for marketing. As a merchant, one of your biggest challenges is communication with shoppers and customers. The average cost per click increased 800% in the past 5 years while email engagement rates dropped by 50%. High-growth brands have to adapt to this new era in innovative ways, such as adding new communication channels like Facebook Messenger. Learn how BlendJet dramatically increased its revenue by adding Messenger to their marketing strategy.