Today, Burton is one of the fastest-growing DTC brands according to charm.io data. But before 2017, Burton was using a combination of spreadsheets, documents and cloud drives to create, review and organize product copy. As online sales increased, Burton struggled with meeting the demand for product content, and their existing solutions couldn’t solve their new needs. Burton needed a solution that could provide visibility across their complex product line, scale as they grew, and make their team more efficient. Learn how Burton significantly reduced the complexity of their ecommerce content production with Talkoot.