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RFM Segmentation Guide

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About

The RFM Model was developed in the 90s by retail organizations. Catalog and phone sales were a major retailer channel leading into the 1990s, and a precursor to the world of online shopping. As we dive into the RFM model you will quickly realize how a system developing decades ago is still relevant today.

What you will learn

Using RFM analysis to increase market ROI

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