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The New Discounting Playbook: Rewrite the Black Friday rules
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About
New LoyaltyLion research shows that alternative incentives drive BFCM sales just as effectively alongside discounts. This year, there’s a way to do things differently that will protect both your bottom line and your customer relationships.
What you will learn
How shoppers really feel about BFCM discounts
The alternative incentives that drive sales as effectively as discounts
How to protect profits and build CLTV this sales season