Segmentation is about targeting the right people with the right message.
Before you start building your segments, determine your audience, message, and channel first. Or in other words - who do you want to target, what do you want to tell them and where can you ﬁnd them.
Grab this eBook to find out:
- Getting Started with the SMSBump Segments
- 7 Customer Segments That Hit the Mark
- How to Create a Segment in SMSBump