The Best Personalization Apps for eCommerce
Cater the message, and the products, to the customer, and win.
Check out the most popular apps of 2020.
What is a personalization app?
Personalization is the next step after segmentation - diving your audience into groups and catering messages to those group. For example, men and women might receive different messages. Personalization takes this to the next level by catering to a users unique profile, typically a mix of their behaviorial data, on-site data, demographic data, and possibly even psychographic data. By taking the user into account, you can have an algorithm display the product or text most likely to convert.
Personalization
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A customer engagement and experience platform that creates personalized digital experiences to fuel omnichannel growth
A robust personalization and search platform for high-volume, high-SKU merchants that helps increase conversions and average order values
A Customer Data Platform that simplifies your tech stack while adding power to your analytics and marketing automation
A suite of personalization products that increase conversion rate and average order value and allow you to do AI merchandising at scale
A visual search, discovery and personalization platform that can increase conversion rates by an average of 177%
Uses machine learning to find the perfect dynamic discounts, upsells, and cross-sells for your customers, saving you money while still increasing AOV
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Helps apparel retailers increase online conversions, reduce returns and optimize production with the power of AI and data using "size-as-a-service"
Bringing the "Instagram look and feel" to the forefront of your store, increasing conversions through product discoverability and visual storytelling.
A plug-and-play on-site search engine that offers major improvements over your out-of-the-box (Shopify or other platforms) search functionality
Omnichannel marketing automation on auto-pilot personalizing a variety of experiences specifically by user behavior
A search and personalization merchandising platform that helps merchants better showcase and sell products.
A comprehensive Conversion Rate Optimization (CRO) tool specifically designed to enhance eCommerce experiences on the Shopify platform.
An artificial intelligence platform that optimizes the end-to-end process with instant adjustments to each user’s experience at the right time.
Guiding decisions across the entire customer journey with intent-based promotions, personalized email and SMS, and more...
Drive incremental value from every transaction by offering highly relevant messages at the moment customers are most likely to convert.
A comprehensive design tool that empowers businesses to enhance their online presence and engage with their audience effectively.
An eCommerce personalization platform that helps businesses deliver tailored shopping experiences to their customers.
A comprehensive marketing operating system designed to propel the growth of online retailers by harnessing the power of data-driven strategies.
An innovative platform revolutionizing content programming, user engagement, and product recommendations through the power of Artificial Intelligence.
A digital tool designed to enhance customer engagement and drive sales by using interactive elements and a seamless shopping experience within videos
Hyper-personalized email and SMS marketing templates to push to your Klaviyo or use standalone.
A comprehensive tool designed to elevate your website's product search and discovery capabilities, ultimately enhancing customer experiences and boosting sales
A dynamic channel for creating interactive, personalized, and shoppable content experiences, converting casual visitors into active customers.
A website optimization tool that helps businesses increase conversions and engage their website visitors effectively
Increase Conversion rates with Personalized Banners, AI Recommendations and Abandoned Cart Recovery. Launch a campaign in <5 minutes all with ZERO code.
Prevent cart abandonment and generate net new revenue using the power of AI & Behavioural Science.
Revlifter.com, a performance marketing platform that offers personalized deals and incentives for eCommerce businesses.
A cutting-edge digital business commerce suite that amalgamates advanced technologies within a seamless digital framework
A data collection platform that specializes in gathering and digitizing preference data through customizable consumer experiences.
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We automate at least 80% of all incoming product or support related queries through our AI.
An AI-powered eCommerce conversion platform that revolutionizes online shopping experiences
AiTrillion is an all-in-one marketing platform to grow eCommerce stores, customer engagement and sales.
A product recommendation engine and analytics tool that allows you to create highly segmented and personalized campaigns
A return management platform that aims at improving the returns process by focusing on boosting sales and cultivating customer loyalty
A cutting-edge tool designed to streamline inventory analysis, planning, and ordering processes for online merchants
Turning customers into affiliates and streamlining referral, influencer, and affiliate programs to enhance customer acquisition and sales
Macaroni is an end-to-end SEO platform designed specifically for Shopify users.
Customer data platform that provides strategic insights that help you act on your analytics to actually grow your store.
All about helping merchants gather and display customer reviews and user-generated content to actually have an effect on sales
Personalization apps are for bringing the user closer to their desired outcome, in an automated way. They increase conversion rate and average order value.
Personalization tools work best as your store scales - the more customers and data you have, the more effective many of these tools become. They also work better when you have a large SKU count, typically because the product recommendation engine becomes very valuable at this point.
Personalization tools should be managed by your marketing team in conjunction with either a head of Ecommerce or merchandiser - because this person may need to feed specific rules to the app for guiding user behavior to let's say, products about to go out of stock, or thelike.
You want a tool that loads quickly, typically they load asynchronously so they don't affect SEO, but the quicker it displays the information, the better, and this is now just par for the course. You want to know how many data points it is tracking on users and the "robustness"of the companies "AI." You want to know where the personalization can take place - on-site, in emails, texts, etc. And you want to be able to track and prove an ROI from the tool - typically by split testing and seeing increase in conversion rate and average order value.
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