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Best Customer Support Tools for Ecommerce

Helping the customer through their journey with tech and people.

women holding tablet

What are the best customer support tools for Ecommerce?

The main support tools every brand needs as they grow are going to be:

  • Helpdesk
  • Knowledge Base / FAQ
  • Live Chat
  • Order Lookup Tools
  • Policy Pages

Customer Support

What is


Omnisend is the all-in-one marketing automation solution for Ecommerce.

What is


Route is a free for merchants shipping insurance app with built in visual package tracking, kind of like Uber, for your packages...

What is


Carro allows you to find out how many influencers have bought your product, subscribed to your email list, or follow you on social so you can build an authentic relationship with them to help sell your products.

What is

Viral Loops

Viral Loops improves customer lifetime value by incentivizing word-of-mouth marketing in pre-sale and post-sale campaigns.

What is

Shop Quiz by OctaneAI

OctaneAI, which started as a Messenger platform, and recently launched an SMS marketing platform, has now expanded into Shoppable quizzes.

Why use Customer Support apps?

In the beginning, customer support tools are used to mitigate the need for real people to constantly be manning the front lines of your store. Over time, the demand bubbles up and there is no stopping the flood of inquiries that follows a successful store. As the inquiries come in, its your job to manage them, categorize them, and then find technology solutions that help solve them -first by mitigating as many problems as you can, and then second by answering the questions as quickly and thoroughly as possible to leave the customer (or prospective customer) feeling satisfied.

When should you be investing in Customer Support apps?

As you grow, more problems start to emerge, and you need people to handle these problems, with the tools only being there to help streamline the use of your team's (or outsourced teams) time. Aside from basic ticket mitigation strategies that come from the onset - like having a clear FAQ page and policies - you are going to want to make your first major investment right around the time you hire your first support agent or support manager. This person needs a tool, or a few tools, to help them not only do a great job today, but improve the process for tomorrow.

Who is managing these Customer Support apps?

Typically your head of Ecommerce, head of operations, customer service manager, or if the company is small, you as the CEO will be managing these tools yourself. The goal is to get this out of your hair as quickly as possible, which is why I always recommend your first couple of hires in customer service/support be a little bit above the paygrade - hire for experience, and hire management quality people early and it will save you tons in the long run, especially for high-growth brands.

What are the most important Customer Support features?

By far, this is the most important category for making sure your support tools integrate with the rest of your stack -be it your Shopify, your helpdesk, your chat, your SMS, your CRM, or even your loyalty and review tools. You need integrations.

On top of that, you want tools that really understand the needs of Ecommerce well. This isn't SaaS support, it's not enterprise, its Ecommerce, and we have relatively basic needs that we want to scale from. Make sure the tool caters towards these needs and watch out for overly robust, "bells and whistles" type tools that cost more than you need to be paying.

Still unsure what’s right for you?

Chat with an Ecommerce tech expert and we’ll look at your site, the stage of your business, and your resources
to help you find the right tools to grow your store.
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