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The E-Commerce Playbook: Growth & Acquisition

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Acquisition costs on digital platforms have risen rapidly since 2020, alongwith weakening 3-P data signal strength. Advertising cost increases, privacychanges, and loss of impression share spotlight the need for a robust,revenue-focused growth strategy that starts with leveraging your first-partydata. Evaluating the balance between your targeting structure, design, andinvestment from a value-tier perspective cultivates your highest-valuecustomer base while achieving a maximum return on acquisition costs.

What you will learn

Expand upper sales funnel and gain directional insights from newly identified areas of opportunity.
Enhance impression share in your ideal customer profile and increase acquisition rates of dependable customers for annual revenue lift.
Attract additional highest-value customers to maximize annual return