Acquisition costs on digital platforms have risen rapidly since 2020, alongwith weakening 3-P data signal strength. Advertising cost increases, privacychanges, and loss of impression share spotlight the need for a robust,revenue-focused growth strategy that starts with leveraging your first-partydata. Evaluating the balance between your targeting structure, design, andinvestment from a value-tier perspective cultivates your highest-valuecustomer base while achieving a maximum return on acquisition costs.