Social media drives real revenue for eCommerce brands. But managing multiple platforms while running a store? That takes serious time.
The average brand juggles four or more social channels. Each platform has its own posting schedule, content formats, and audience expectations. Without the right tools, you either spend hours each week on social media or let your accounts go quiet.
Why Social Media Tools Matter for eCommerce
Social media tools do more than schedule posts. The best platforms help you:
Save hours each week. Batch your content creation and let automation handle the publishing.
Post at optimal times. Algorithms reward consistency. Tools analyze when your audience engages most and schedule posts accordingly.
Track what works. See which posts drive traffic, engagement, and sales. Double down on winners.
Monitor your brand. Know when customers mention you. Catch complaints before they escalate. Spot opportunities to join conversations.
Types of Social Media Tools
Different tools solve different problems:
Scheduling platforms handle content planning and publishing. Great for brands that create content in batches.
Analytics tools analyze performance data in greater depth. Essential for understanding what resonates with your audience.
Monitoring platforms track brand mentions, competitor activity, and industry conversations. Valuable for customer service and market intelligence.
Some tools combine multiple functions. Others specialize in one area. Your choice depends on where you need the most help.
What to Consider
Platform coverage matters. Pinterest-focused tools won't help if you're building on TikTok. Match the tool to your channels.
Integration is essential. Your social tool should connect with your eCommerce platform, email marketing, and analytics.
Reporting depth varies. Some tools show basic metrics. Others provide detailed insights that inform strategy.
Price scales with features. Start with what you need. Upgrade as you grow.
Our Choices for the 3 Best Social Media Tools for eCommerce
We selected three distinct platforms to meet different needs. Tailwind dominates Pinterest and Instagram scheduling. Brand24 excels at social listening and brand monitoring. Metricool combines scheduling with deep analytics across multiple platforms.
- Tailwind
- Brand24
- Metricool
Tailwind
Tailwind built its reputation as the go-to scheduler for Pinterest and Instagram. The platform focuses on visual content marketing for eCommerce brands.
- Tech Stack Type: Standalone scheduling and analytics platform
- Best for: Start Up / Mid-Sized
- Pricing: See pricing details here
What Makes Tailwind Great?
Pinterest works differently from other social platforms. Content lives for months or years instead of hours. Tailwind understands this and optimizes accordingly.
The SmartSchedule feature analyzes your audience activity and picks the best posting times. You batch your content, Tailwind handles the timing.
SmartPin generates fresh pin variations automatically. One piece of content becomes multiple pins with unique images, titles, and descriptions. Pinterest rewards fresh content, and SmartPin delivers it without extra work.
Tailwind Communities (formerly Tribes) connect you with other content creators in your niche. Share each other's content to expand reach. Works especially well for bloggers and smaller eCommerce brands.
The platform also covers Instagram and Facebook scheduling with similar smart features. Create once, adapt for each platform.
The limitation: Tailwind focuses on visual platforms. If you need coverage on TikTok, LinkedIn, or Twitter, you'll need additional tools.
AI Summary of Customer Reviews of Tailwind
Tailwind holds 4.3 stars on SaaSworthy with 271 ratings. Users praise the time savings from batch scheduling and the SmartSchedule feature, which optimizes posting times. One blogger reported traffic growth of 360% within three months of consistent use. The drag-and-drop calendar and browser extension are frequently cited as productivity boosters.
Critics note the platform only covers Pinterest, Instagram, and Facebook. Smaller businesses sometimes find the pricing steep for limited platform coverage. Some users report that the mobile app needs improvement compared to the desktop experience. Customer support responsiveness appears inconsistent across reviews.
Brand24
Brand24 tracks conversations about your brand across social media, news sites, blogs, forums, podcasts, and reviews. Founded in 2011, the platform now monitors over 25 million online sources.
- Tech Stack Type: Social listening and monitoring platform
- Best for: Mid-Sized / Enterprise
- Pricing: See pricing details here
What Makes Brand24 Great?
Most social tools show what you post. Brand24 shows what others say about you.
The platform tracks mentions of your brand, products, competitors, and industry keywords across the web. Real-time alerts notify you when important conversations happen.
Sentiment analysis categorizes mentions as positive, negative, or neutral. Track public perception over time. Spot reputation issues before they escalate.
Influencer identification finds people with reach who already talk about your space. Build relationships with advocates who can amplify your message.
The AI features extend beyond basic sentiment analysis. The system detects emotional context and provides actionable recommendations based on the data it collects.
Competitive intelligence shows what people say about rival brands. Understand their strengths and weaknesses from actual customer feedback.
The downside: Brand24 focuses on listening rather than publishing. You'll need a separate tool for scheduling content. The $99 per month entry-level plan may exceed the budget for smaller stores.
AI Summary of Customer Reviews of Brand24
Brand24 earns 4.5 stars on Capterra with a Best Value badge in public relations. Reviewers highlight the platform's ability to monitor mentions across platforms they couldn't track manually. The sentiment analysis feature helps teams understand public perception at a glance.
Users appreciate the clean interface and real-time alerts. Customer support gets consistently positive mentions. Critics note that lower-tier plans lack coverage of certain platforms (LinkedIn, YouTube, and TikTok require higher-tier plans). Some reviewers mention occasional data gaps in comment monitoring. The price point creates barriers for smaller businesses that could benefit from social listening but can't justify the investment.
Metricool
Metricool combines social scheduling with comprehensive analytics across nearly every major platform. The Spanish company has grown to serve over one million professionals globally.
- Tech Stack Type: All-in-one scheduling and analytics platform
- Best for: Start Up / Mid-Sized
- Pricing: See pricing details here
What Makes Metricool Great?
Metricool covers more platforms than most competitors. Schedule to Instagram, Facebook, Twitter, LinkedIn, TikTok, Pinterest, YouTube, Threads, and Twitch from one dashboard.
Yes, you can schedule threads. Few tools offer that yet.
The analytics go deep. Track performance across all connected platforms in unified reports. Compare periods to spot trends. Understand which content types drive engagement on each channel.
Best time to post suggestions: Use your actual audience data. The platform analyzes when your followers engage most and recommends optimal scheduling.
Competitor analysis lets you benchmark against other accounts. See what works for brands in your space.
The ad management features cover Facebook Ads and Google Ads. Track spend, conversions, and ROI alongside organic performance.
Free plan limitations: You get one brand and basic features. No LinkedIn or Twitter analytics on the free tier. Paid plans start at $18 per month with annual billing.
AI Summary of Customer Reviews of Metricool
Metricool scores 4.3 on Capterra, with users praising the breadth of platform coverage and value for money. Social media managers appreciate having scheduling, analytics, and reporting in one interface. The ability to manage multiple social networks from a single dashboard saves significant time.
Reviewers highlight the depth of analytics and the clean visual presentation of data. The Autolist feature for continuous scheduling gets positive mentions. Critics note occasional post-scheduling errors and wish for faster feature updates. Some users find that costs increase quickly when adding multiple brands. The mobile app experience reportedly lags behind desktop functionality.
Find Your Perfect Social Media Tool
These are just our picks from hundreds of tech options out there. You can find lots more in our tech directory.
Quick decision guide:
- Pinterest and Instagram focus: Start with Tailwind. The platform understands visual content marketing better than generalist tools. SmartSchedule and SmartPin features automatically optimize your efforts.
- Need to track brand reputation: Brand24 provides comprehensive monitoring across the web. Essential for brands concerned about customer perception or competitive intelligence.
- Want scheduling plus deep analytics: Metricool covers nearly every platform with unified reporting. Strong value for teams managing multiple channels.
Most brands don't need the most expensive option. They need the option that matches their current stage and primary channels. Start there, prove it works, then upgrade as you scale.
If you're looking for a deal, check our Deals section, where social media tool offers are often available.
Plus, these blogs will offer you more advice on making the right choice:
Want to see your tech here? Get in touch.
