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Product Overview

Updated: 9/10/19

Recharge is a subscription billing platform for Shopify and Shopify Plus stores. They’re actually the only Shopify Plus partner for subscriptions specifically.

They solve problems related to complex subscription and billing needs, with a lot of automation and customization available.

Who is this for?

If you sell replenishable goods that people need monthly, quarterly, or annually, this is perfect for increasing lifetime value.

If you sell discoverable products and want to create a subscription out of that, you could create a subscription box and sell it alongside other products in your store, to increase lifetime value, virality, and retention.

Who is this not for?

Very pass-through companies, with no brand, and no point in repeat purchasing, won’t benefit from a subscription app. Not everyone can sell a subscription. As an example, I run a company that sells Privacy Window Film to Homeowners. In this niche, there’s no point in setting up a subscription. It doesn’t add value to the customer.

Category

Subscription Billing

Payment Processor

Customers

10,000+

Company Size

120+

Founded

2014

Pricing

  • Monthly
Standard Pro

$39.99 per month

For pricing, contact the team

For companies under $100,000 MRR

For companies over $100,000 in MRR

1% + 5¢ per transaction

Access to pro features and pro integrations

Full set of ReCharge standard features

Priority support

Integration with the best-of-breed apps

Custom checkout domain

Top Integrations

Mailchimp Integration
Zapier Integration

Recharge Alternatives

How Will Recharge Work With My Ecommerce Store?

What makes Recharge different than competitors?

They are the most flexible and robust platform on the Shopify and Shopify Plus market right now for subscriptions.

And they have the most integrations of any Shopify subscription management tool out there.

Of course, with great power, comes great responsibility, meaning there are costs associated with taking advantage of their advanced functionality, specifically in design and development. But don’t worry, they have a strong partner network of trained agencies for you to plug into to accomplish this.

They have a gifting function which is pretty cool. So that you can gift a subscription, but also follow up with the giftee to get them subscribed thereafter.

They help prevent churn with emails that notify the customer if their card is about to expire, if a product is out of stock, or has been declined, and you can setup your custom frequency to retry cards.

What metrics is Recharge going to improve for my Ecommerce store?

Subscriptions are all about increasing Lifetime Value. You also want to keep a close eye on your churn rate and keep customers happy. If you have an inept subscription tool, you will get a plethora of customer service inquiries and complaints, specifically around cancelling and refunds. If you use a tool like Recharge, and have it setup appropriately, you will mitigate a lot of these tickets and save big in customer service costs, while increasing customer satisfaction.

Who has to manage Recharge and how long does it take to setup?

You will need to explain to your operations and logistics teams how subscriptions will be sent out and handled. You may need to setup additional products and SKUs. You may need to hire an agency or developer/designer to get all this done, but recharge will be able to find you someone trustworthy and experienced.

This tool requires a reasonable amount of setup, since you’re going to be changing your entire checkout process to go through Recharge. You will need to setup each subscription plan, make sure that those plans are properly displayed on your product detail pages. You will need to setup your customer portal.

After setup, you won’t need to do too much work except for adding or changing subscriptions, and handling customer service. You will want to check in on how subscriptions are going and think of ways to increase retention. Just like any other retention marketing strategies you already have in place.

When should you use Recharge?

If you sell replenishable goods that people need monthly, quarterly, or annually, this is perfect for increasing lifetime value.

If you sell discoverable products and want to create a subscription out of that, you could create a subscription box and sell it alongside other products in your store, to increase lifetime value, virality, and retention.

Great industries for subscriptions are beauty, food, health, skincare, and some jewelry. Bad fits are typically apparel and home goods, even though you can probably find a creative way to make a subscription work in any category.

When shouldn't you use Recharge?

Very pass-through companies, with no brand, and no point in repeat purchasing, won’t benefit from a subscription app. Not everyone can sell a subscription. As an example, I run a company that sells Privacy Window Film to Homeowners. In this niche, there’s no point in setting up a subscription. It doesn’t add value to the customer.