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Product Overview

Updated: 9/10/19

Recharge is a subscription billing platform for Shopify and Shopify Plus stores. They’re actually the only Shopify Plus partner for subscriptions specifically.

They solve problems related to complex subscription and billing needs, with a lot of automation and customization available.

Who is this for?

If you sell replenishable goods that people need monthly, quarterly, or annually, this is perfect for increasing lifetime value.

If you sell discoverable products and want to create a subscription out of that, you could create a subscription box and sell it alongside other products in your store, to increase lifetime value, virality, and retention.

Who is this not for?

Very pass-through companies, with no brand, and no point in repeat purchasing, won’t benefit from a subscription app. Not everyone can sell a subscription. As an example, I run a company that sells Privacy Window Film to Homeowners. In this niche, there’s no point in setting up a subscription. It doesn’t add value to the customer.

The Secret Sauce:

They are likely the most flexible and robust platform on the Shopify and Shopify Plus market right now for subscriptions.

And they have the most integrations of any Shopify subscription management tool out there.

They have a gifting function which is pretty cool. So that you can gift a subscription, but also follow up with the giftee to get them subscribed thereafter.

Category

Subscription Billing

Payment Processor

Customers

10,000+

Company Size

120+

Founded

2014

Pricing

  • Monthly
Standard Pro

$39.99 per month

For pricing, contact the team

For companies under $100,000 MRR

For companies over $100,000 in MRR

1% + 5¢ per transaction

Access to pro features and pro integrations

Full set of ReCharge standard features

Priority support

Integration with the best-of-breed apps

Custom checkout domain

Top Integrations

Mailchimp Integration
Zapier Integration

Recharge Alternatives

How Will This Work With My Store?

What metrics will Recharge help me improve?

Subscriptions are all about increasing Lifetime Value. You also want to keep a close eye on your churn rate and keep customers happy. If you have an inept subscription tool, you will get a plethora of customer service inquiries and complaints, specifically around cancelling and refunds. If you use a tool like Recharge, and have it setup appropriately, you will mitigate a lot of these tickets and save big in customer service costs, while increasing customer satisfaction.

What makes Recharge different than competitors?

They are the most flexible and robust platform on the Shopify and Shopify Plus market right now for subscriptions.

And they have the most integrations of any Shopify subscription management tool out there.

Of course, with great power, comes great responsibility, meaning there are costs associated with taking advantage of their advanced functionality, specifically in design and development. But don’t worry, they have a strong partner network of trained agencies for you to plug into to accomplish this.

They have a gifting function which is pretty cool. So that you can gift a subscription, but also follow up with the giftee to get them subscribed thereafter.

They help prevent churn with emails that notify the customer if their card is about to expire, if a product is out of stock, or has been declined, and you can setup your custom frequency to retry cards.

How long will it take to setup Recharge?

This tool requires a reasonable amount of setup, since you’re going to be changing your entire checkout process to go through Recharge. You will need to setup each subscription plan, make sure that those plans are properly displayed on your product detail pages. You will need to setup your customer portal.

After setup, you won’t need to do too much work except for adding or changing subscriptions, and handling customer service. You will want to check in on how subscriptions are going and think of ways to increase retention. Just like any other retention marketing strategies you already have in place.

When should I use Recharge?

If you sell replenishable goods that people need monthly, quarterly, or annually, this is perfect for increasing lifetime value.

If you sell discoverable products and want to create a subscription out of that, you could create a subscription box and sell it alongside other products in your store, to increase lifetime value, virality, and retention.

Great industries for subscriptions are beauty, food, health, skincare, and some jewelry. Bad fits are typically apparel and home goods, even though you can probably find a creative way to make a subscription work in any category.

Who will use and manage Recharge?

You will need to explain to your operations and logistics teams how subscriptions will be sent out and handled. You may need to setup additional products and SKUs. You may need to hire an agency or developer/designer to get all this done, but recharge will be able to find you someone trustworthy and experienced.

What complementary tools might I use with Recharge?

Their list of integrations is massive. It’s important your subscription tech integrates with your email provider or CRM, so that you can send out emails centered around the subscription.

They integrate with Gorgias and Reamaze so that your customer service team can easily edit or refund subscriptions and keep your customer service costs down.

They integrate with many major loyalty programs like Loyalty Lion, Smile, and Swell, so that you can earn loyalty points with your subscriptions. This is a crucial component for increasing retention.

They integrate with Stripe and Braintree to retrieve new card data for expired cards, without the user having to change their information. Huge for reducing involuntary churn.

And they integrate with Churnbuster for other churn reduction tactics like dunning and reactivation.

They integrate with Avalara for proper tax compliance and management based on region and country.

They integrate with Glew for in-depth analytics.

They integrate with littledata, which is a tool for making sure you don’t lose tracking or attribution when you implement a tool like Recharge and change your payment processor and checkout process.

They integrate with nofraud for fraud protection.

OctaneAI for integrating subscriptions with Messenger marketing campaigns for increased engagement and retention.

Referral Candy and Refersion for tracking affiliate sales properly.

Right now they sync directly with Shopify inventory management, but they also have a Tradegecko integration for those not using Shopify’s system.

And the list goes on and on.