All about
Recharge is a subscription billing platform for Shopify and Shopify Plus stores. They’re actually the only Shopify Plus partner for subscriptions specifically.
They solve problems related to complex subscription and billing needs, with a lot of automation and customization available.
If you sell replenishable goods that people need monthly, quarterly, or annually, this is perfect for increasing lifetime value.
If you sell discoverable products and want to create a subscription out of that, you could create a subscription box and sell it alongside other products in your store, to increase lifetime value, virality, and retention.
Very pass-through companies, with no brand, and no point in repeat purchasing, won’t benefit from a subscription app. Not everyone can sell a subscription. As an example, I run a company that sells Privacy Window Film to Homeowners. In this niche, there’s no point in setting up a subscription. It doesn’t add value to the customer.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
-
- List
-
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
They are the most flexible and robust platform on the Shopify and Shopify Plus market right now for subscriptions.
And they have the most integrations of any Shopify subscription management tool out there.
Of course, with great power, comes great responsibility, meaning there are costs associated with taking advantage of their advanced functionality, specifically in design and development. But don’t worry, they have a strong partner network of trained agencies for you to plug into to accomplish this.
They have a gifting function which is pretty cool. So that you can gift a subscription, but also follow up with the giftee to get them subscribed thereafter.
They help prevent churn with emails that notify the customer if their card is about to expire, if a product is out of stock, or has been declined, and you can setup your custom frequency to retry cards.
Subscriptions are all about increasing Lifetime Value. You also want to keep a close eye on your churn rate and keep customers happy. If you have an inept subscription tool, you will get a plethora of customer service inquiries and complaints, specifically around cancelling and refunds. If you use a tool like Recharge, and have it setup appropriately, you will mitigate a lot of these tickets and save big in customer service costs, while increasing customer satisfaction.
You will need to explain to your operations and logistics teams how subscriptions will be sent out and handled. You may need to setup additional products and SKUs. You may need to hire an agency or developer/designer to get all this done, but Recharge will be able to find you someone trustworthy and experienced.
This tool requires a reasonable amount of setup, since you’re going to be changing your entire checkout process to go through Recharge. You will need to setup each subscription plan, make sure that those plans are properly displayed on your product detail pages. You will need to setup your customer portal.
After setup, you won’t need to do too much work except for adding or changing subscriptions, and handling customer service. You will want to check in on how subscriptions are going and think of ways to increase retention. Just like any other retention marketing strategies you already have in place.
If you sell replenishable goods that people need monthly, quarterly, or annually, this is perfect for increasing lifetime value.
If you sell discoverable products and want to create a subscription out of that, you could create a subscription box and sell it alongside other products in your store, to increase lifetime value, virality, and retention.
Great industries for subscriptions are beauty, food, health, skincare, and some jewelry. Bad fits are typically apparel and home goods, even though you can probably find a creative way to make a subscription work in any category.
Very pass-through companies, with no brand, and no point in repeat purchasing, won’t benefit from a subscription app. Not everyone can sell a subscription. As an example, I run a company that sells Privacy Window Film to Homeowners. In this niche, there’s no point in setting up a subscription. It doesn’t add value to the customer.