LimeSpot is a suite of personalization products that increase conversion rate and average order value and allow you to do AI merchandising at scale. This allows merchants to improve discovery across their product catalog, increase sales, retain customers, and reduce inventory overhead (by prioritizing stagnant products to be shown through their discovery widget).
They use an aggregated and fully anonymized personalization engine that takes data across all of their stores to make a complete profile of over 100B consumers to date. This creates thousands of micro-personas in a GDPR compliant way, allowing their personalization tools to understand who the buyer is, what they are looking for, and their intent, and then prioritize the products that are most likely to convert.
Since they understand customer profiles and buying interests so well, they also have a tool called “LimeSpot Shopping” which integrates with Google Shopping and better personalizes the ad experience and increases your Return on Ad Spend (ROAS).
And with their key email integrations, you are able to put their product recommendation widgets directly into your email campaigns so that they load personalized recommendations dynamically for each user.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
LimeSpot’s content segmentation and personalization allows you to upload unique assets for a segment of users (such as those who have recently browsed men’s shoes) and then show them unique content on the homepage and across the site. It is the definition of a personalized experience and helps to improve conversion rates.
Plus, it allows you to move into smart discounts and promotions based on that user segmentation, further increasing conversions.
Also, because of their advanced page segmentation, they can replace some tools like landing page builders, so that you can put that custom headline for each keyword you are bidding for, without having to create 100s of unique landing pages.
LimeSpot can even help validate, enrich and optimize for Google via augmenting audience and product information. They can get your entire product catalog listed in Google Shopping, pre-validating all SKU’s against Google’s rules in order to make sure your ads are going to show, bulk editing listings to get them approved, and optimizing and surfacing organic content getting more searchers to your site. This is very successful for merchants, especially for those stores that haven’t launched Google Shopping yet.
LimeSpot increases average order value, conversion rates and sees 3-5x increases in return on ad spend over non-personalization tools.
Between 15%-25% of your sales are driven through their recommendation engine, leading to a 20%-28% increase in revenue.
With some brands, there is a tradeoff between increasing conversion rate vs increasing average order value, but personalization tools typically increase AOV as well, since they are helping to recommend products, thus the end user is discovering more. The overall metric to watch is conversion rate.
The first thing you are going to do is test this tool. With their 30-day money-back guarantee, they will prove to you that the platform works, and you’ll be able to see the tangible ROI of their platform.
For some of the functionality, like segments, you need to strategically figure out your segments and create dedicated content to cater to each of them. This can take a couple hours, or more for companies with a wide variety of product categories.
Great news, LimeSpot has opened up their very robust platform for merchants of any size. They now start at $19/month for their core recommendation tool, including integration with email service providers, SKU count, website visitors, etc.