Rebuy utilizes their personalization engine to help enable upsells, cross-sells, and repeat purchases. They claim to be one of the top 3 money making apps for your store.
Their main value proposition is in their widgets that entices well-timed, and well-targeted action from the user. Typically these actions are adding to cart or checking out. You can install widgets on these pages:
- Home page
- Product Page
- Shopping Cart
- Shopify Checkout
- ReCharge Checkout
They have re-order campaigns that you can execute to increase win-backs/repeat purchases. They are typically seeing over $1 and even over $2 per email send in ROI.
And they have a robust discounting and rules section that can allow things like Gift with Purchase, or discounts based on the amount in cart, etc.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
There are a lot of personalization tools out there, but not all of them are really working well with widgets designed to increase Average Order Value (AOV). (According to them) They have the most widget types for personalization. I especially like their cart fly-out personalization widget that recommends products right after you hit the “add to cart” button (which is proven to be the best time to offer an upsell/cross-sell).
For Shopify Plus brands, you can create a two click upsell tool in the checkout, super slick.
Also, really important, is that they allow upsell and cross-sell on Recharge checkouts. They claim they are the ONLY app that can do upsells on Recharge checkout, so if you’re on Recharge, this is the app for you.
Rebuy is directly impacting Average Order Value (AOV) by making better product suggestions than your native Shopify “related” feature, as well as adding additional places to upsell.
They also have their reorder tools which help increase your repeat purchase rate and LifeTime Value (LTV).
Typically your head of marketing or head of Ecommerce will be installing the tool to the site and deciding on the rules for which widgets to show, where, and with what promos/discounts.
Installing the tool is relatively quick, but you may need a developer to swap out existing widgets, or make sure the Rebuy widget is branded to your store. After installing, you do have some options for rule building - choosing products to recommend, discounts, etc. And these customizations may change based on your inventory, seasonality, etc., so there is a good chance someone will be in Rebuy at least once a month making adjustments. Some brands are in Rebuy daily making these adjustments, it really just depends on what types of sales or products you want to focus on.
Rebuy is great for large SKU count stores that have some existing sales and need to increase their Average Order Value.
Works fine with merchants using Accelerated Mobile Pages (AMP) and/or Progressive Web Apps (PWAs) or other headless commerce solutions.
And yes, Rebuy supports multi-variant products in their upsell sequences. You can select the size, color, etc., from the widget.
Conversely, you wouldn’t benefit as much from Rebuy if you had let’s say 5 SKUs or less, or a one product store. And Rebuy doesn’t get you new sales, it helps optimize your existing sales, so if you have no sales, you are too early.