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The Best Marketing Apps for Ecommerce

These tools help you communicate with your customers and prospective customers.

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What is Ecommerce marketing?

Simple question, but I still see people getting this wrong. Marketing is primarily about communicating with your customers. It's the things that happen away from the website, such as on social media, with influencers, or in their inbox. While you may think an on-site pop up is "marketing," it really falls more squarely under Conversion Rate Optimization, as it's designed to capture information and close sales. Marketing is that top of funnel component that drives them to the site.


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What is Recart?

Recart is a messenger marketing tool featuring robust features like integrations with click to messenger ads.

What is Tapcart?

Create Your Own Branded iOS and Android Apps

What is Omnisend?

Omnichannel Marketing Automation Built for eCommerce

What is SMSBump?

SMSBump is the largest SMS marketing tool in the Shopify app market, designed specifically for Shopify with extremely robust functionality and features.

What is Carro Influencer Discovery?

Carro helps you find influencers that have bought product, subscribed to your email list, or follow you on social so you can build an authentic relationship.

What is Emotive?

Emotive is a blended tech tool that combines templated AI campaigns with customer support agents engaging customers through 2-way conversational commerce. 

What is Tone?

Tone is a “done for you” SMS Marketing tool that scales 1-1 communications with your customers.

What is ShoppingGives?

ShoppingGives is a B2B social commerce platform that allows companies of all sizes to make charitable donations through their customers' purchases.

What is Videowise?

Videowise is an end-to-end video platform designed to optimize site conversion rates by leveraging interactive, shoppable videos and video quizzes.

What is Wishpond?

A marketing tool suite that specializes in building lead collection campaigns, optimizing them for virality, and tracking results

What is Postscript?

Postscript is a premium self-serve SMS Marketing tool with a deep Shopify integration.

What is TXTFi?

Txtfi is an SMS marketing tool and “text bot” geared specifically around allowing customers to add products, check out, and repeat purchases via text.

What is PromoPrep?

PromoPrep is a flexible Ecommerce marketing calendar tool that helps you better organize and track all of your marketing campaigns, saving time, helping ROI.

What is ShopPop?

ShopPop is a messenger marketing/chat marketing and conversational commerce tool designed to help your store better interact with customers.

What is Rockerbox?

Rockerbox centralizes and analyzes your marketing data across all advertising platforms to help you improve your attribution.

What is Audiense Connect?

Audiense Connect is a Twitter marketing and analytics tool empowering merchants to develop deeper connections with their audiences.

What is Penny Black?

Turn packaging into a smart marketing channel through on-brand, hyper-personalised inserts added to each customers' order during the fulfilment process.

What is Sweet Analytics?

Sweet Analytics serves as a powerful tool for businesses looking to harness the potential of data analytics, and enhance overall website performance.

What is Yoast SEO?

A comprehensive online resource and service provider specializing in search engine optimization for websites

What is Grapevine Surveys?

Grapevine Surveys by Unionworks offers a convenient and efficient way to measure customer satisfaction and gain insights into their experiences. 

What is

OmniShop is a system development company that specializes in creating retail systems and assisting businesses in transitioning to online business models.

What is Fairing?

Fairing is a powerful platform for businesses, designed of discovering the marketing strategies that effectively drive sales

What is Survicate? is a website that offers user feedback and customer survey solutions to businesses.

What is Admetrics?

Admetrics isa robust marketing data warehouse and attribution solution designed specifically for Direct-to-Consumer (DTC) businesses.

What is Octane AI?

Octane is a Messenger and SMS marketing platform built for Ecommerce stores, currently dedicated completely to integrating with Shopify and Shopify Plus.

What is Viral Loops?

Viral Loops improves customer lifetime value by incentivizing word-of-mouth marketing in pre-sale and post-sale campaigns.

What is ReferralCandy?

ReferralCandy is designed to allow Ecommerce stores to setup and run turnkey referral programs.

What is Drip?

The Dedicated CRM for eCommerce

What is Pixelz?

Pixelz is one of the easiest ways to manage your photo and visual content coming from content teams, photo shoots, and any of your content agencies.

What is AiTrillion?

AiTrillion is an all-in-one marketing platform to grow eCommerce stores, customer engagement and sales.

What is Refersion?

Refersion is an affiliate partner tracking platform that allows you to manage your relationships, increasing their effectiveness and your revenue.

What is Cartloop?

Cartloop is a conversation-centric SMS marketing service.

What is Everflow?

Everflow is a partner marketing platform that takes the guesswork out of which relationships are driving you revenue, helping to keep them profitable.

What is Wigzo?

An omnichannel marketing automation and personalization platform that helps eCommerce merchants close more sales and keep more customers

What is Shopney?

Shopney helps you design and launch a world-class mobile shopping app without any design or coding skills.

What is Gatsby?

Gatsby helps you identify potential influencers within your database by utilizing pop ups and form fields to gather your customers Instagram handles.

What is Firepush?

Capture user information to send web push, SMS, and email notifications

What is Enalito?

A product recommendation engine and analytics tool that allows you to create highly segmented and personalized campaigns

What is CartStack?

CartStack is a cart abandonment platform that offers a full suite of website abandonment campaigns and tools.

What is Vajro?

The social selling mobile app tool for exciting brands

What is Matcha?

Matcha helps optimize your existing content and offers content you can license directly from their massive library to drive email subscribers and purchases.

What is Maxwell?

Maxwell offers a free and premium version for Messenger and WhatsApp. They have now productized their service and opened it up to Ecommerce brands at large.

What is ShopMessage?

ShopMessage is an easy way to start conversations and and turn Messenger marketing into one of your fastest growing revenue channels.

What is Flashchat?

Flashchat is a Messenger marketing platform focused on nurturing, engaging, and converting more of your prospective customers.

What is is a conversational and social commerce tool that allows you to chat with customers on any conversation platform.

What is Helium 10?

Helium 10 is an extremely robust suite of tools designed to do everything you can imagine to do as an Amazon seller.

What is Redo?

A return management platform that aims at improving the returns process by focusing on boosting sales and cultivating customer loyalty

What is Genie?

A cutting-edge tool designed to streamline inventory analysis, planning, and ordering processes for online merchants

What is Macaroni?

Macaroni is an end-to-end SEO platform designed specifically for Shopify users.

What is Tidio?

All-in-one customer experience solution with live chat, AI chatbots, and multichannel communication

What is Moast? is a solution that eCommerce brands can use to connect their prospective customers with existing customers for real life demos.

What is Decile?

Customer data platform that provides strategic insights that help you act on your analytics to actually grow your store.

What is

All about helping merchants gather and display customer reviews and user-generated content to actually have an effect on sales

What is Omnisend?

Omnichannel Marketing Automation Built for eCommerce

Why use Marketing apps?

Obviously marketing tools are a necessity for every merchant. From tracking and engaging across the customer journey, all the way down to managing partners, affiliates, and influencers. You need the right tools to personalize and convince, as well as just straight keep in touch with your customers.

When should you be investing in Marketing apps?

Every merchant needs at least an email marketing solution and I highly recommend some form of product catalog integration (for easy Facebook and Google retargeting at the minimum). After that, things get a bit more "optional," but I still consider SMS nearly mandatory. Live chat is highly valuable. And if you're a social brand, you may be looking for influencer or cause marketing opportunities as well. The possibilities are vast, but your time is limited, and the success of the tool is dependent on your ability to execute, so don't spread yourself thin. Fully execute on one marketing channel, one tool, then bring on the next. Or you'll find yourself failing at everything all at once.

Who is managing these Marketing apps?

Typically your head of marketing, marketing team, or just you as the founder. If you're an inexperienced marketer, consider bringing in an expert or consultant. If you're a great marketer, then you probably don't need to be reading this section right now. :-D And look, marketing sounds easy, but its the few brave companies that really stand out with an astonishing brand that have that skyrocketing success we are all looking for.

What are the most important Marketing features?

Marketing has many facets, but the main ones are Channel - Facebook, Instagram, Snapchat, TikTok, Twitter, LinkedIn, YouTube, etc. - Influencer marketing, Email Marketing, SMS Marketing, Messenger Marketing, Push Notifications, Content Marketing, and SEO. Some other things do fall under marketing as well, such as marketing analytics and retention marketing.