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Best marketing apps for Ecommerce

These tools help you communicate with your customers and prospective customers.

women holding tablet

What is Ecommerce marketing?

Simple question, but I still see people getting this wrong. Marketing is primarily about communicating with your customers. It's the things that happen away from the website, such as on social media, with influencers, or in their inbox. While you may think an on-site pop up is "marketing," it really falls more squarely under Conversion Rate Optimization, as it's designed to capture information and close sales. Marketing is that top of funnel component that drives them to the site.

Marketing

What is

Carro

Carro allows you to find out how many influencers have bought your product, subscribed to your email list, or follow you on social so you can build an authentic relationship with them to help sell your products.

What is

Omnisend

Omnisend is the all-in-one marketing automation solution for Ecommerce.

What is

Route

Route is a free for merchants shipping insurance app with built in visual package tracking, kind of like Uber, for your packages...

What is

Viral Loops

Viral Loops improves customer lifetime value by incentivizing word-of-mouth marketing in pre-sale and post-sale campaigns.

What is

Pricestack

Pricestack is the most robust price testing tool for mid-market merchants.

What is

levAR

levAR is an Augmented Reality and 3D visualization app available in the Shopify app store.

What is

Carro

Carro allows you to find out how many influencers have bought your product, subscribed to your email list, or follow you on social so you can build an authentic relationship with them to help sell your products.

What is

Omnisend

Omnisend is the all-in-one marketing automation solution for Ecommerce.

What is

Route

Route is a free for merchants shipping insurance app with built in visual package tracking, kind of like Uber, for your packages...

What is

Viral Loops

Viral Loops improves customer lifetime value by incentivizing word-of-mouth marketing in pre-sale and post-sale campaigns.

What is

Pricestack

Pricestack is the most robust price testing tool for mid-market merchants.

What is

levAR

levAR is an Augmented Reality and 3D visualization app available in the Shopify app store.

What is levAR?

levAR is an Augmented Reality and 3D visualization app available in the Shopify app store.

What is ShopPop?

ShopPop is a messenger marketing/chat marketing and conversational commerce tool designed to help your store better interact with customers.

What is Pricestack?

Pricestack is the most robust price testing tool for mid-market merchants.

What is Shop Quiz by OctaneAI?

OctaneAI, which started as a Messenger platform, and recently launched an SMS marketing platform, has now expanded into Shoppable quizzes.

What is Carro?

Carro allows you to find out how many influencers have bought your product, subscribed to your email list, or follow you on social so you can build an authentic relationship with them to help sell your products.

What is Route?

Route is a free for merchants shipping insurance app with built in visual package tracking, kind of like Uber, for your packages...

What is Viral Loops?

Viral Loops improves customer lifetime value by incentivizing word-of-mouth marketing in pre-sale and post-sale campaigns.

What is Omnisend?

Omnisend is the all-in-one marketing automation solution for Ecommerce.

Why use Marketing apps?

Obviously marketing tools are a necessity for every merchant. From tracking and engaging across the customer journey, all the way down to managing partners, affiliates, and influencers. You need the right tools to personalize and convince, as well as just straight keep in touch with your customers.

When should you be investing in Marketing apps?

Every merchant needs at least an email marketing solution and I highly recommend some form of product catalog integration (for easy Facebook and Google retargeting at the minimum). After that, things get a bit more "optional," but I still consider SMS nearly mandatory. Live chat is highly valuable. And if you're a social brand, you may be looking for influencer or cause marketing opportunities as well. The possibilities are vast, but your time is limited, and the success of the tool is dependent on your ability to execute, so don't spread yourself thin. Fully execute on one marketing channel, one tool, then bring on the next. Or you'll find yourself failing at everything all at once.

Who is managing these Marketing apps?

Typically your head of marketing, marketing team, or just you as the founder. If you're an inexperienced marketer, consider bringing in an expert or consultant. If you're a great marketer, then you probably don't need to be reading this section right now. :-D And look, marketing sounds easy, but its the few brave companies that really stand out with an astonishing brand that have that skyrocketing success we are all looking for.

What are the most important Marketing features?

Marketing has many facets, but the main ones are Channel - Facebook, Instagram, Snapchat, TikTok, Twitter, LinkedIn, YouTube, etc. - Influencer marketing, Email Marketing, SMS Marketing, Messenger Marketing, Push Notifications, Content Marketing, and SEO. Some other things do fall under marketing as well, such as marketing analytics and retention marketing.

Still unsure what’s right for you?

Chat with an Ecommerce tech expert and we’ll look at your site, the stage of your business, and your resources
to help you find the right tools to grow your store.
Get advice - it's free
Completely free. No catch