The Best Marketing Tech in eCommerce

Marketing is primarily about communicating with your customers. It's the things that happen away from the website, such as on social media, with influencers, or in their inbox. While you may think an on-site pop up is "marketing," it really falls more squarely under Conversion Rate Optimization, as it's designed to capture information and close sales. Marketing is that top of funnel component that drives them to the site.

Obviously marketing tools are a necessity for every merchant. From tracking and engaging across the customer journey, all the way down to managing partners, affiliates, and influencers. You need the right tools to personalize and convince, as well as just straight keep in touch with your customers.