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Best marketing apps for Ecommerce

These tools help you communicate with your customers and prospective customers.

women holding tablet

What is Ecommerce marketing?

Simple question, but I still see people getting this wrong. Marketing is primarily about communicating with your customers. It's the things that happen away from the website, such as on social media, with influencers, or in their inbox. While you may think an on-site pop up is "marketing," it really falls more squarely under Conversion Rate Optimization, as it's designed to capture information and close sales. Marketing is that top of funnel component that drives them to the site.

Marketing

What is Enalito?

Enalito is a product recommendation engine and analytics tool that allows you to take action on customer behaviors through highly segmented and personalized campaigns in retail, on-site, and through email.

What is Jumper.ai?

Jumper.ai is a conversational and social commerce tool that allows you to chat with customers on any conversation platform.

What is Matcha?

Matcha helps optimize your existing content and offers content you can license directly from their massive library to drive email subscribers and purchases.

What is ShoppingGives?

ShoppingGives is a B2B social commerce platform that allows companies of all sizes to make charitable donations through their customers' purchases.

What is CartStack?

CartStack is a cart abandonment platform that offers a full suite of website abandonment campaigns and tools.

What is

Omnisend

Omnisend is the all-in-one marketing automation solution for Ecommerce.

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Route

Route is a free for merchants shipping insurance app with built in visual package tracking, kind of like Uber, for your packages...

What is

Carro

Carro allows you to find out how many influencers have bought your product, subscribed to your email list, or follow you on social so you can build an authentic relationship with them to help sell your products.

What is

Viral Loops

Viral Loops improves customer lifetime value by incentivizing word-of-mouth marketing in pre-sale and post-sale campaigns.

What is

Enalito

Enalito is a product recommendation engine and analytics tool that allows you to take action on customer behaviors through highly segmented and personalized campaigns in retail, on-site, and through email.

What is

Jumper.ai

Jumper.ai is a conversational and social commerce tool that allows you to chat with customers on any conversation platform.

What is

Enalito

Enalito is a product recommendation engine and analytics tool that allows you to take action on customer behaviors through highly segmented and personalized campaigns in retail, on-site, and through email.

What is

Enalito

Enalito is a product recommendation engine and analytics tool that allows you to take action on customer behaviors through highly segmented and personalized campaigns in retail, on-site, and through email.

Why use Marketing apps?

Obviously marketing tools are a necessity for every merchant. From tracking and engaging across the customer journey, all the way down to managing partners, affiliates, and influencers. You need the right tools to personalize and convince, as well as just straight keep in touch with your customers.

When should you be investing in Marketing apps?

Every merchant needs at least an email marketing solution and I highly recommend some form of product catalog integration (for easy Facebook and Google retargeting at the minimum). After that, things get a bit more "optional," but I still consider SMS nearly mandatory. Live chat is highly valuable. And if you're a social brand, you may be looking for influencer or cause marketing opportunities as well. The possibilities are vast, but your time is limited, and the success of the tool is dependent on your ability to execute, so don't spread yourself thin. Fully execute on one marketing channel, one tool, then bring on the next. Or you'll find yourself failing at everything all at once.

Who is managing these Marketing apps?

Typically your head of marketing, marketing team, or just you as the founder. If you're an inexperienced marketer, consider bringing in an expert or consultant. If you're a great marketer, then you probably don't need to be reading this section right now. :-D And look, marketing sounds easy, but its the few brave companies that really stand out with an astonishing brand that have that skyrocketing success we are all looking for.

What are the most important Marketing features?

Marketing has many facets, but the main ones are Channel - Facebook, Instagram, Snapchat, TikTok, Twitter, LinkedIn, YouTube, etc. - Influencer marketing, Email Marketing, SMS Marketing, Messenger Marketing, Push Notifications, Content Marketing, and SEO. Some other things do fall under marketing as well, such as marketing analytics and retention marketing.

Still unsure what’s right for you?

Chat with an Ecommerce tech expert and we’ll look at your site, the stage of your business, and your resources
to help you find the right tools to grow your store.
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