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The Best Marketing Apps for Ecommerce

These tools help you communicate with your customers and prospective customers.

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About

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What is Ecommerce marketing?

Simple question, but I still see people getting this wrong. Marketing is primarily about communicating with your customers. It's the things that happen away from the website, such as on social media, with influencers, or in their inbox. While you may think an on-site pop up is "marketing," it really falls more squarely under Conversion Rate Optimization, as it's designed to capture information and close sales. Marketing is that top of funnel component that drives them to the site.

Marketing

What is PromoPrep?

PromoPrep is a flexible Ecommerce marketing calendar tool that helps you better organize and track all of your marketing campaigns, saving time, helping ROI.

What is Audiense Connect?

Audiense Connect is a Twitter marketing and analytics tool empowering merchants to develop deeper connections with their audiences.

What is

Opinew

Opinew is a smart review platform for DTC brands showcasing reviews on their site from across the web for increased social proof and conversation rate.

What is

SMSBump

SMSBump is the largest SMS marketing tool in the Shopify app market, designed specifically for Shopify with extremely robust functionality and features.

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Omnisend

Omnisend is the all-in-one marketing automation solution for Ecommerce.

What is

Clearco

Clearco is officially the world's largest ecommerce investor, having made over $2.2 billion in investments across over 5,500 Ecommerce businesses.

What is

Trackify X

Trackify X is a pixel engine that backs up pixel data and manages multiple pixels through server side API, lowering CPA and increasing return on ad spend.

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VideoWise

VideoWise is one of the only video-first review tools for Ecommerce merchants. Now with shoppable videos!

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Wishpond

Wishpond is a marketing tool suite that specializes in building lead collection campaigns, optimizing them for virality, and tracking results.

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Luz Data

Luz Data is a massive database for Ecommerce that tracks competitor sales volume and inventory counts to help you advertise as efficiently as possible.

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Apteo

Apteo is a predictive personalization tool that helps you understand who of your customers is most likely to buy, churn, etc. to send them targeted campaigns.

What is

TXTFi

Txtfi is an SMS marketing tool and “text bot” geared specifically around allowing customers to add products, check out, and repeat purchases via text.

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Channelize.io

Transform the way you sell online with a complete live stream shopping solution.

What is

Octane AI

Octane is a Messenger and SMS marketing platform built for Ecommerce stores, currently dedicated completely to integrating with Shopify and Shopify Plus.

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AiTrillion

AiTrillion is an all in one integrated marketing platform designed to increase sales through multiple customer touch points and Ecommerce based triggers...

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Enalito

Enalito is a product recommendation engine and analytics tool that allows you to create highly segmented and personalized campaigns

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Maxwell

Maxwell offers a free and premium version for Messenger and WhatsApp. They have now productized their service and opened it up to Ecommerce brands at large.

What is

Flashchat

Flashchat is a Messenger marketing platform focused on nurturing, engaging, and converting more of your prospective customers.

What is

PromoPrep

PromoPrep is a flexible Ecommerce marketing calendar tool that helps you better organize and track all of your marketing campaigns, saving time, helping ROI.

What is

Audiense Connect

Audiense Connect is a Twitter marketing and analytics tool empowering merchants to develop deeper connections with their audiences.

What is

PromoPrep

PromoPrep is a flexible Ecommerce marketing calendar tool that helps you better organize and track all of your marketing campaigns, saving time, helping ROI.

What is

Audiense Connect

Audiense Connect is a Twitter marketing and analytics tool empowering merchants to develop deeper connections with their audiences.

What is Opinew?

Opinew is a smart review platform for DTC brands showcasing reviews on their site from across the web for increased social proof and conversation rate.

What is Netcore?

Netcore is a customer engagement and experience platform that creates personalized digital experiences to fuel omni-channel growth.

What is Sendlane?

Sendlane is an email and SMS marketing platform that combines functionality with methodology to increase conversions and total revenue.

What is Carro?

Carro’s Brand Partnership tool is like going Shopping for products for your store, without a traditional wholesale relationship or any inventory commitments.

What is Rewind?

Rewind is an easy to use back up tool for your Shopify or BigCommerce store, providing peace of mind that when things break you will be able to fix them fast.

What is SMSBump?

SMSBump is the largest SMS marketing tool in the Shopify app market, designed specifically for Shopify with extremely robust functionality and features.

What is Gorgias?

All-in-One Customer Support Specifically Designed for Ecommerce

What is Viral Loops?

Viral Loops improves customer lifetime value by incentivizing word-of-mouth marketing in pre-sale and post-sale campaigns.

Why use Marketing apps?

Obviously marketing tools are a necessity for every merchant. From tracking and engaging across the customer journey, all the way down to managing partners, affiliates, and influencers. You need the right tools to personalize and convince, as well as just straight keep in touch with your customers.

When should you be investing in Marketing apps?

Every merchant needs at least an email marketing solution and I highly recommend some form of product catalog integration (for easy Facebook and Google retargeting at the minimum). After that, things get a bit more "optional," but I still consider SMS nearly mandatory. Live chat is highly valuable. And if you're a social brand, you may be looking for influencer or cause marketing opportunities as well. The possibilities are vast, but your time is limited, and the success of the tool is dependent on your ability to execute, so don't spread yourself thin. Fully execute on one marketing channel, one tool, then bring on the next. Or you'll find yourself failing at everything all at once.

Who is managing these Marketing apps?

Typically your head of marketing, marketing team, or just you as the founder. If you're an inexperienced marketer, consider bringing in an expert or consultant. If you're a great marketer, then you probably don't need to be reading this section right now. :-D And look, marketing sounds easy, but its the few brave companies that really stand out with an astonishing brand that have that skyrocketing success we are all looking for.

What are the most important Marketing features?

Marketing has many facets, but the main ones are Channel - Facebook, Instagram, Snapchat, TikTok, Twitter, LinkedIn, YouTube, etc. - Influencer marketing, Email Marketing, SMS Marketing, Messenger Marketing, Push Notifications, Content Marketing, and SEO. Some other things do fall under marketing as well, such as marketing analytics and retention marketing.