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Cause Marketing: Tactical Guide to Take Action for Good

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Consumers are expecting brands to create social impact now more than ever, and this tactical guide will give you some implementable cause marketing strategies to stand out from the competition while doing good and making an impact.

What you will learn

Optimize your customer purchase journey while implementing cause marketing
Drive awareness around your cause marketing efforts to stay top-of-mind for consumers
Boost conversion by including impact-messaging throughout your email journeys
Increase loyalty by using personalized data to target customers based on who they support
Integrate cause marketing into your social media efforts to be a cross-channel advocate for good