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The Best Loyalty and Retention Apps for Ecommerce

To engage and retain your customer base.

women holding tablet

What are the Best Loyalty and Retention Apps for Ecommerce?

Customer Loyalty apps, or just "Loyalty" apps for short, are tools focused on building a real relationship with your customer that drives them closer to your brand and thus makes them more likely to keep purchasing from you. Most of the time these tools have some sort of points or cash based system that rewards customers for taking actions like social following, social sharing, telling a friend, filling out a survey, or purchasing products.

Loyalty and Retention

What is Tapcart?

Create Your Own Branded iOS and Android Apps

What is Plobal?

Plobal is a white-label mobile app development and launch tool for digitally native vertical brands.

What is TXTFi?

Txtfi is an SMS marketing tool and “text bot” geared specifically around allowing customers to add products, check out, and repeat purchases via text.

What is Growave?

Growave is a multi-tool platform that combines Loyalty and Rewards, Wishlisting, Reviews, Social Login, an Instagram feed, and a Q&A widget all under one platform.

What is Churn Buster?

Churn Buster helps you keep your subscribed customers by mitigating involuntary churn.

What is ShoppingGives?

ShoppingGives is a B2B social commerce platform that allows companies of all sizes to make charitable donations through their customers' purchases.

What is

Viral Loops

Viral Loops improves customer lifetime value by incentivizing word-of-mouth marketing in pre-sale and post-sale campaigns.

Why use Loyalty and Retention apps?

Loyalty apps, when executed properly, and with the right brand, will have a massive impact on how you communicate with your customers, and how they perceive your brand.

When should you be investing in Loyalty and Retention apps?

Companies of all sizes should have a loyalty program of some sort. The more you see existing referrals, shares, and engagement, the more likely a tool like this will excite your customer base and drive positive revenue results. That being said, companies with low repeat purchases, low engagement, and low referrals will see a smaller impact with loyalty. Think of these types of tools as amplifiers of your brand excitement. You still gotta build the hype, they help get it in the hands of the customers.

Who is managing these Loyalty and Retention apps?

In smaller companies this will be managed by the head of marketing, or store owner directly. As you grow you may put one person in charge of your loyalty program or even brand out a retention department underneath marketing. You could also build a customer experience department which bridges loyalty and customer service. Retention, especially in product subscription companies, is crucial to success, and therefore you should be thinking about how to put dedicated resources on improving this often undervalued component to any successful business.

What are the most important Loyalty and Retention features?

When it comes to loyalty apps, you need them to be easy to use. The core metrics to pay attention to are:

  • How many users are active on my loyalty platform?
  • How many points have my users accrued?
  • How many points are my users redeeming?

Yes you actually want users to redeem points, as this is a sign of a valuable program.

And of course you are studying other things like lifetime value, average order value, and the impact on your overall margins.

Still unsure what’s right for you?

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