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Google Powered AI Visual Search, Data Ethics & Customers Preference Management, Loyalty Program

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Now we're in a "convergence culture" age, which alters the relationships between existing technologies, industries, markets, genres, and audiences. Consumers are dictating to brands what they need and how they want it.

What you will learn

Key macro trends in modern marketing
Loyalty in Ecommerce
New customer - Visual Search
Understand types of data
Data Ethics
Preference Management