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The E-Commerce Playbook: Maximizing Retention

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About

Due to rising acquisition costs and a steady influx of new brands gaining market share, retention is more essential than ever. Tailoring your marketing strategy around retention principles produces maximum revenue and consistent customer growth. Often overlooked, this area of sales is vital for cash flow.

What you will learn

How to tailor marketing strategy around retention principles for maximum revenue and consistent customer growth
How tracking attributes and purchase behaviors in your retention audiences allows you to identify new areas of opportunity
Analyzing 3 primary value tiers to identify opportunities and track changes and optimize strategy