The Ultimate Guide to Loyalty for Beauty and Cosmetics BrandsDownload now
The beauty market is taking off. The global cosmetic products market was valued at around $532 billion in 2017 and is expected to reach approximately $863 billion in 2024. Meanwhile, the overall beauty products industry is expected to continue growing rapidly, at a rate of 6.4% per year. It’s a thriving, competitive market where newer brands are going head-to-head with legacy brands.