Plobal

Drag and drop builder. Managed services team to help you with any custom development. Hundreds of hours saved from do-it-yourself mobile app creation. Integrates with great mobile app analytics tool, Clevertap, and leading AI product recommendation engine Limespot.

Plobals main metric is mobile conversion rate, which they predict can go up as much as 300% when you start using your branded mobile app for traffic and conversion, instead of your mobile website.

Other metrics to track:

• Lifetime value.
• Repeat purchases.
• Referrals

Ancillary benefits: You've got a new marketing channel: Mobile push notifications. Use this for exclusive campaigns and discounts, drive loyalty, win.

Ancillary costs: You have a new marketing channel... That means more work, cross-channel communication and attribution, changes in how you track and report on your efforts.

You will want a marketer and designer to work side by side with design of the app. Plobal can help you with any custom development that may be required based on your stack / configuration.

Expect to monitor campaigns and results monthly, if not weekly.

It should only a few hours to setup, as long as you have some image/gif resources on hand, and a keen understanding of which collections to promote and “what goes where.” Plobal can help you with more technical components, like ensuring the Facebook SDK / events are integrated, and helping with segmentation and app analytic goals. After that, it’s on you to decide how you will drive traffic to the app, and incentivize users and customers to download it, use it, and buy from it.

It’s worth noting that takes a few days to submit and get approved for your apps to the iOS and Android stores.

Deciding to invest in a mobile app is best for a relatively established brand - a “digitally native vertical brand” or DNVB - which cares about keeping customers for life, increasing retention rates and lifetime value, and providing a differentiated experience.

Given that Plobal is more of the enterprise solution over Tapcart, you should be more apt to go with them if you have custom tools or integrations, a complicated tech stack, or if you have a larger brand and solid traffic, but also need the managed services on top of the tech.

Smaller brands can absolutely go with Plobal, but something tells me the pricing will be a little bit more suitable at Tapcart. It just depends on your needs.

This certainly shouldn’t be a focus if you’re a small store.

If you don’t get repeat purchases.

If you don’t have a brand.

If you aren’t doing a lot of sales on mobile already.

And if you don’t have the time to adjust your marketing strategy to fit the mobile app in.