Shopney

The in-app live chat functionality is huge for brands that are already using real-time live chat for customer acquisition and retention and want to keep that experience seamless into their mobile app. I honestly don’t see many live chat tools working inside mobile apps and this is truly important for taking loyalty to the next level.

I also like their easy to test out and implement themes. They have themes specifically designed for fashion, for example, to ensure the user can scroll product images easily and add the right styles to their bag.

Merchants see on average 30-70% increase in monthly mobile revenue. They also save 20-30% of digital marketing budgets utilizing free push notifications. These two are tangible instant effects.

The merchants will also observe higher customer retention and repeat sales thanks to overall functionality of the mobile app and easier mobile shopping.

Shopney delivers a very detailed set of data with Google Analytics, Facebook and UXCam (behavioral data) integrations.

Typically someone on the marketing team, such as the head of marketing, head of Ecommerce or you as the CEO/founder are going to set this up. The good news is, you don’t need a developer!

Simply setup your design, choose a theme, bring in your branding and colors and iconography. Integrate with all of your review and loyalty tools, they have all the popular tools integrated, and publish.

It will take 2-5 days to get approved and live on the Apple and Play stores, and that is just from the platform side, they do actually review each app before publishing to their directories. 

Once live on the app stores, you need to setup a way to promote the app to your audience and customers, which can be done in-store, if you’re brick and mortar, on-site, through email, or really any other way you want.

You will want to update the app on an ongoing basis, perhaps to give app-only campaigns or discounts and further incentivize app usage.

This is a product for loyalty-centric brands who already have a strong connection with their audience and want to foster that in an improved mobile site experience. Perfect for heavy social brands, personal brands that sell merch like celebrities, and really any store doing reasonable revenue - let’s say $50k/month or more - and seeing 10% of their revenue or more coming from repeat purchasers. 

Another great fit customer is a retail store with Shopify and Shopify POS who wants the in-store customers to easily download the app and buy online.

On the flip side, stores that are just starting out, trying to find product-market fit, or stores that have pass through customers that buy once and never come back, are not going to get a lot of value from a mobile app builder, instead focus on changing that - building loyalty in other ways like being authentic and creating compelling content. From there your customers will start to love you, and there will sort of be this natural demand that emerges where it will become clear when you should launch your mobile app.