Vajro is really thinking deep about the customer experience around social and live commerce. They have started their tool suite with a drag and drop mobile app builder for Ecommerce merchants with built in mobile push notifications, and most crucially the ability to do live video sales from within the app, so cool! From there, they have expanded into social selling capabilities, so that when you push your live video to Facebook and Instagram, if a customer responds during the live video asking about a product, they will automatically link that potential customer to the product being displayed on screen. Boom, $$$.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Their live video tool is really cool. You select the products you are going to go live with, launch the live video, invite all your customers to join you, then start selling. Customers can even select their size and colors within the live video!
Especially a good fit for younger brands that are seeing a lot of their sales come in through their Buy Now Pay Later Tool.
If you run a lot of flash sales, they have their own native flash sale timer tool that will be perfect for you.
Vajro is going to improve your interaction with your customers, increasing brand loyalty and helping you to get more customers. Videos help to answer some questions that pictures just can't. Like if a piece of clothing is more sheer than a picture displays.
This will also help to mitigate any uncertainty a customer might have with their purchase, which reduces returns.
Anyone in sales/marketing can use this app. It has an intuitive, drag and drop theme builder that is meant to be easy for anyone to use.
You can be setup and go live in within a day.
This is a great tool for businesses that cater to younger audiences or who sell products that would benefit from a video display. Apparel, jewelry, electronics all come to mind.