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Conversational Commerce is when a brand responds or engages in a chat with a prospective customer around the product, cause, brand, or other related topics. By talking, you help them better understand your product, build trust, and ultimately, find the right products for them. This is a proven conversion rate booster, when done right, and only requires the slightest nuance of strategy.
You use conversational strategies especially well when you have a complex product, a novel product, or a diverse product lineup.