How Summit Sports Grew Amazon Advertising Revenue Exponentially
About
Summit Sports is the parent company of several sporting goods brands that sell products on Amazon. It wanted a simple, fast, and automated solution to manage its over 25,000 SKUs on the marketplace. Because Summit Sports sells highly seasonal products like kayaks, skis, and backpacking gear, the enterprise retailer needed a solution that could adapt to the peaks and valleys of its diverse shopping seasons.
Summit Sports found a lasting solution for Amazon Advertising when it partnered with Quartile, which previously managed the retailer's Google Shopping campaigns.